How To Position Yourself for Sync Success
Let’s not sugarcoat it - landing a sync is tough.You’re competing with thousands of artists, producers, and catalogs all pitching for the same brief. But there are ways to stand out, and most of them come down to being prepared, clear on your rights, and making life easy for the people who license music.
Here’s what works:
Make sure the music is sync-ready
Production quality matters. If it doesn’t sound as polished as what you hear in ads, TV or film, it probably won’t get over the line. That doesn’t mean you need a huge budget, but it does mean taking the time to make it sound finished. If you’re serious about sync, the song and the sonics both have to hold up.
Always have instrumentals and alts.
This one’s simple but critical. Have instrumental versions, stems, and clean edits on hand, ready to send. Not having them can (and has) cost artist placements. We’ve seen it firsthand.
Metadata is everything.
Make sure your file names and metadata include your name, the song title, mood, genre and your contact info. If your song isn’t searchable or easy to license, it’ll probably get skipped, even if it’s brilliant.
Know your rights and splits.
You need to know who owns the master and the publishing, and have any co-writer splits confirmed and documented. If we can’t get clearance quickly because someone’s gone off the radar or the splits aren’t sorted, the opportunity usually disappears.
Work through trusted channels.
Music supervisors don’t want to get cold emails from hundreds of artists. They work with a small circle of trusted partners. That’s where we come in. We pitch your music directly to supervisors, editors, and brands who know us and know we only send clearable, high-quality music.
Opt into our sync service.
When you opt in, we make sure your songs are properly uploaded, tagged, and stored with all the instrumentals, stems, and alternate versions. Your tracks go into our catalog, ready to be pitched at a moment’s notice. That kind of organisation is what get songs placed.
Share your story.
You don’t need to oversell, but if you’ve had radio play, blog features, syncs or good support slots, mention it. It builds confidence and helps us pitch you more effectively.
Be patient - sync takes time.
Some tracks get placed quickly, others might sit in a library for months before the right brief lands. That’s normal. The key is to stay ready, keep making great music, and trust the process.
Promote the sync when it lands.
If you do get a placement, use it. Post about it, add it your bios, link the track with “as heard on [TV show/ad]” and give people a path to discover more of your music. A sync can open doors, if you make the most of it.
Want to opt in for Sync services? Click below for more info and to sign up!
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